Hello, everyone!
As I mentioned before, I’m currently working in Seongsu-dong, which is arguably the trendiest neighborhood in Seoul right now. When I stepped out for lunch today, I noticed so many tourists soaking up the warmer weather.
I especially saw many fans gathered in front of Kwangya, where SM Entertainment is located. It got me thinking: I should share a guide to the “real” local restaurants for all of you!
While you’re here in Seongsu, you can admire the SM headquarters—everyone loves seeing the K-POP stars on that massive, stunning multi-vision screen on the first floor—and then head downstairs to Kwangya for some merch shopping. But after that, you definitely need to enjoy some delicious food and more shopping! You’re in Seongsu, after all, the hottest spot in Seoul. ^^
So, without further ado, let me introduce you to the authentic local spots that Seongsu office workers love, starting with the ones closest to Kwangya!
Exit Kwangya, Enter <BoMarket> : Only 50 Steps Away
Located on the same floor as Kwangya (just on the opposite side), BoMarket is both a restaurant and a curated grocery lifestyle shop. It’s a place where you can enjoy everyday dishes loved by Koreans while also having fun shopping for unique items. The menu consists mostly of simple, light meals, making it a perfect spot for a quick bite during your travels. Plus, the vivid, colorful interior makes it an amazing photo spot! ^^
I personally visit often because I love their light and fresh poke salads, which you can top with either roasted pork jowl or fresh salmon.
Craving Real Korean Food? Try <Seongsu Teojeon>
Seongsu Teojeon serves grilled meats like Samgyeopsal (pork belly) in the evening, but during lunch, it’s a great spot for a quicker, satisfying meal.
For those of you who enjoy Doenjang-jjigae (soybean paste stew), I highly recommend trying Cheonggukjang if you haven’t yet. It’s similar to Doenjang-jjigae but with a unique twist. While its strong, pungent aroma might be a bit surprising at first, this stew is made from steamed and fermented soybeans, offering a deeply savory and nutty flavor that is incredibly addictive.
I also suggest pairing it with Bulbaek (soy-marinated pork). It’s a side dish of seasoned meat cooked with a smoky, flame-grilled flavor. Having these together on one table—that’s exactly what a typical Korean office worker’s lunch looks like!
Mastered Pyeongyang Naengmyeon? You’re Practically Korean: <Daeyeop>
Do you remember when I shared how to make Naengmyeon using a meal kit a few days ago?
Well, this place serves “Pyeongyang Naengmyeon,” which is a bit different from that version. Pyeongyang Naengmyeon is a specific type of cold noodle known for its subtle, “mild” flavor. Because it has a very clean and delicate taste, people tend to either love it or find it a bit bland—but don’t worry!
Even if you’re not ready for the subtle flavor of the noodles, this restaurant has plenty of other delicious options like Galbi–tang (short rib soup), Mandu–guk (dumpling soup), Yukgae–jang (spicy beef soup), and Suyuk (boiled pork slices). For those who are new to Korean cuisine, I highly recommend the Galbi–tang!
Looking for Vegan or Healthy Options?<Mushroom House>
‘Mushrooms House’ (Beoseot–jip) is a wonderful place to enjoy a healthy meal centered around mushrooms as the main ingredient. Their warm Mushroom Soup and Perilla Mushroom Soup are perfect for the winter season, so please keep in mind that there might be a bit of a wait during the colder months. It’s quite fun to experience so many different types of mushrooms all in one dish—don’t they look like a blooming flower? Haha.
You can choose from several types of broth: a clear and clean broth, a nutty broth enriched with perilla seeds, or a spicy and bold broth. Another crowd favorite is the Mushroom Bulgogi Hot Pot (Jeongol), where mushrooms and thinly sliced marinated beef are simmered together in a savory broth. Just imagining wrapping that tender meat and mushroom in a fresh lettuce wrap makes me so happy! ; )
Korea’s Soul Food: Tteokbokki at <Ttobo-getji>
Tteokbokki is truly like a friend to the soul. Although the spice from gochujang (red chili paste) and chili powder can be tough for kids to handle—though many snack bars make sweet, mild versions—it becomes a daily obsession for middle school girls as they start to embrace spicy flavors. Most Koreans have fond memories of a favorite Tteokbokki spot they used to frequent during their student days. It’s a versatile dish enjoyed as both a meal and a snack; in fact, if you go too long without it, you might even start experiencing “withdrawal symptoms!” Haha.
At <Ttobo–getji>, you don’t just get a pre-made plate; it’s “Jeukseok Tteokbokki,” meaning it’s cooked right at your table. The experience is a journey: you start by picking out the vegetables like cabbage as they soften, then move on to the chewy rice cakes once they’ve absorbed the rich sauce. The grand finale happens when only a bit of sauce is left—you mix in rice and seaweed to make “Bokkeumbap” (fried rice). Every single moment is part of the meal! ;)
The signature move here is to pair the spicy stew with their famous garlic butter fries, which perfectly neutralize the heat.
Now, let’s take a slightly longer stroll and venture a bit further.
A Hearty Local Feast: Bossam Meets Kal-guksu at <Family Son-kalguksu>
<Family Son–kalguksu> Bossam is one of the most iconic restaurants in Seongsu-dong, specializing in handmade knife-cut noodles (Kal–guksu) and boiled pork slices (Bossam). Their “Bossam Jung–sik” (Bossam Set) is famous for its incredible value, serving a hearty portion of Bossam along with a warm bowl of noodles and rice. It’s a long-standing local favorite where the taste never disappoints.
The restaurant is often bustling and lively, but there’s no need to worry—the staff are very welcoming and will guide you to your seat with a smile.
Lately, I’ve noticed many Japanese travelers visiting this spot. I truly believe this is a “fail-proof” meal for any visitor, regardless of where they are from!
I’ve shared these recommendations hoping that everyone visiting Kwangya and Seongsu–dong will have a chance to experience the best of Korean cuisine. Next time, I’ll be back with a list of nearby cafes where you can enjoy a perfect cup of coffee after a satisfying meal.
I’ll be back soon with a carefully curated selection of cafes just for you.
Have a delicious day!
From Seoul, MJay
▶ Want more local favorites from a Seongsu-dong insider? Check out my other foodie picks in the link below!
Leave a Reply